Home News Xbox Unveils 'Major Mistakes' in Franchise Strategy, Admits Phil Spencer

Xbox Unveils 'Major Mistakes' in Franchise Strategy, Admits Phil Spencer

Author : Savannah Update:Feb 10,2025

Xbox Has Made the

Xbox CEO Phil Spencer reflects on past decisions, acknowledging significant missed opportunities within the ever-evolving gaming industry. This article explores his candid remarks, focusing on key franchises and the challenges faced by developers aiming for Xbox releases.

Missed Opportunities: Destiny and Guitar Hero

Xbox Has Made the

During a PAX West 2024 interview, Spencer discussed pivotal moments in his career, highlighting the regret of passing on major franchises like Bungie's Destiny and Harmonix's Guitar Hero. He admitted these decisions rank among the worst of his tenure. Despite his close working relationship with Bungie during his early years at Xbox, Destiny's initial concept didn't resonate with him until later. Similarly, he initially doubted the potential of Guitar Hero.

Xbox Has Made the

Dune: Awakening – Xbox Release Challenges

Xbox Has Made the

While Spencer emphasizes a forward-looking approach, Xbox continues to pursue major franchises. Dune: Awakening, developed by Funcom, is slated for release on Xbox Series S, alongside PC and PS5. However, Funcom's Chief Product Officer, Scott Junior, acknowledged challenges optimizing the game for the Xbox Series S, leading to a PC-first release strategy. Despite these hurdles, Junior assures players of smooth performance even on older hardware.

Xbox Has Made the

Entoria: The Last Song – Xbox Release Delays

Indie developer Jyamma Games faced significant delays with the Xbox release of Entoria: The Last Song, citing a lack of communication and response from Microsoft. The game, nearly ready for release on both Series S and X, is launching on PlayStation 5 and PC, leaving the Xbox version uncertain. Jyamma Games CEO Jacky Greco expressed considerable frustration over the situation, highlighting the financial investment and lack of support from Xbox. The situation underscores the challenges faced by smaller studios in navigating the Xbox release process.

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