Netflix's President of Games, Alain Tascan, foresees a future where the younger generation might not be as captivated by gaming consoles as the industry giants like Microsoft, Sony, and Nintendo continue to innovate with new hardware. During an interview with The Game Business following a Netflix presentation in San Francisco, Tascan discussed the evolving preferences of young gamers and Netflix's approach to gaming.
When asked about Netflix's potential foray into console gaming, Tascan expressed skepticism about the younger generation's interest in devices like the PlayStation 6. He remarked, "Look at the younger generation. Are eight year-olds and ten year-olds dreaming of owning a PlayStation 6? I am not sure." He highlighted a shift towards a platform-agnostic future where gaming can occur on any digital screen, whether it's a phone or even in a car. Tascan pointed out that traditional console features like high-definition graphics and specific controllers might limit the broader accessibility and engagement that Netflix aims to achieve.
Despite his personal fondness for console gaming, particularly the Nintendo Wii, Tascan's experience at major studios like EA, Ubisoft, and Epic Games informs his view that Netflix should focus on a different trajectory. The streaming giant has already made strides in this direction by offering game adaptations of its popular IPs, such as Stranger Things 3: The Game and Too Hot to Handle: Love Is a Game, as well as providing access to well-known titles like Grand Theft Auto: San Andreas – The Definitive Edition. These games are available directly on mobile devices for subscribers, aligning with Tascan's vision of reducing friction in gaming.
Tascan emphasized his commitment to minimizing obstacles to gaming, stating, "I am very vigorous about lowering friction and eliminating it if we can." He pointed out various forms of friction, including subscription models, the need for multiple controllers, the cost of hardware, and the time it takes to download games. Netflix's strategy includes experimenting with removing subscription barriers, as seen with Squid Game: Unleashed, and focusing on developing party games to position itself as a hub for families and young gamers.
Netflix's engagement in gaming has shown significant growth, with a tripling of engagement in 2023, indicating a strong future investment in the sector. However, the company also made strategic cuts in 2024, including shutting down its AAA studio and reducing staff at Night School Studio, which it acquired in 2021.
While Netflix anticipates a shift away from traditional console gaming among younger audiences, industry leaders like Sony, Microsoft, and Nintendo are expected to continue developing new console generations. Nintendo, in particular, is gearing up to unveil details about its Switch 2 at a forthcoming Direct presentation, with fans eager to learn about its features, release date, and pre-order information.
Netflix says kids don't care about consoles. Photo by Jakub Porzycki/NurPhoto via Getty Images.
