Squad Busters, the latest addition to Supercell's portfolio, has experienced its share of highs and lows since its launch. Initially introduced as an engaging MOBA featuring Supercell's iconic characters, it faced challenges with underwhelming revenue and performance metrics. However, the game has managed to turn things around and stabilize over time.
In a strategic move, Supercell is now setting its sights on expanding Squad Busters eastward, specifically targeting the Chinese market. This decision might seem surprising at first, but it aligns with Supercell's successful strategy with another of their titles, Brawl Stars.
Back in 2019, Brawl Stars found itself in a similar predicament to Squad Busters, struggling with performance issues. Supercell's decision to launch Brawl Stars in China proved to be a game-changer. The move not only revitalized the game but also significantly contributed to its long-term success, highlighting the potential of the Chinese market.
Despite the promising outlook, entering the Chinese market is not without its challenges. Strict regulations limit the number of foreign games that can be approved for release, making each launch a critical opportunity to make an impact. Additionally, the landscape has evolved since Brawl Stars' debut. Chinese developers have since introduced innovative games that have gained global acclaim, potentially making it tougher for Squad Busters to stand out upon its release.
If you're considering diving into Squad Busters, be sure to check out our Squad Busters tier list to see which characters you should prioritize and which ones might be better left on the bench.
