Xbox and Halo Gear Up for 25th Anniversary Celebrations
With the 25th anniversary of both the original Halo game and the Xbox console fast approaching, Xbox has confirmed major celebratory plans are underway. This announcement, coupled with recent comments about the company's future business strategy, hints at exciting developments for fans.
Xbox's Expanding Licensing and Merchandising Efforts
Xbox is preparing extensive celebrations for Halo, the iconic military sci-fi shooter franchise developed by 343 Industries. In an interview with License Global Magazine, John Friend, Xbox's head of consumer products, discussed the company's milestones and its growing focus on licensing and merchandising. This strategic shift mirrors the success of other franchises like Fallout and Minecraft, which have expanded into television and film.
Friend confirmed that Xbox is actively "building plans" for the 25th anniversaries of both Halo and the Xbox console. He highlighted the rich history and enduring fan communities surrounding these properties, emphasizing the importance of commemorating these significant milestones. While specific details remain undisclosed, the anticipation is palpable.
Halo's 25th anniversary falls in 2026. The franchise boasts over $6 billion in revenue since the launch of Halo: Combat Evolved in 2001. Beyond its financial success, Halo holds a special place in Xbox history as the console's launch title. The franchise has expanded across various media, including novels, comics, and most recently, the critically acclaimed Paramount+ TV series.
Friend stressed the importance of a thoughtful approach to fan engagement, stating, "it’s important to assess a franchise and a community…and make sure that you’re designing a program that’s additive to fans and building fandom."
Halo 3: ODST's 15th Anniversary
To mark the 15th anniversary of Halo 3: ODST, a commemorative 100-second video was released on YouTube, reflecting on the game's impact and legacy. The game remains playable on PC as part of Halo: The Master Chief Collection, which also includes Halo: Combat Evolved Anniversary, Halo 2: Anniversary, Halo 3, Halo: Reach, and Halo 4.
