Stellar Blade vs \"Stellarblade\" Lawsuit Makes It More Confusing

Sony and Shift Up, creators of the PS5 title Stellar Blade, face a trademark infringement lawsuit filed by a Louisiana-based film production company, "Stellarblade."

Trademark Clash: Stellar Blade vs. Stellarblade

The lawsuit, filed earlier this month in a Louisiana court, alleges that the game's name infringes upon the film company's existing trademark. Stellarblade, owned by Griffith Chambers Mehaffey, specializes in commercials, documentaries, music videos, and independent films.

Mehaffey claims that Sony and Shift Up's use of "Stellar Blade" has harmed his business, reducing its online visibility. He argues that potential clients searching for "Stellarblade" are overwhelmed by results for the video game, hindering his company's ability to attract new business.

The lawsuit seeks monetary damages, attorney fees, and an injunction to prevent further use of the "Stellar Blade" trademark (and variations thereof). Mehaffey also demands the destruction of all Stellar Blade marketing materials.

Mehaffey registered the "Stellarblade" trademark in June 2023, following a cease-and-desist letter to Shift Up. He also notes ownership of the stellarblade.com domain since 2006, used in conjunction with his film company since 2011. Shift Up registered the "Stellar Blade" trademark in January 2023, after initially using the working title "Project Eve" for the game.

Mehaffey's lawyer contends that Sony and Shift Up should have been aware of his pre-existing rights. The lawyer emphasizes the similarity between the logos and stylized "S," arguing they are "confusingly similar." They highlight Mehaffey's long-standing use of the name and the negative impact the game's popularity has had on his online presence.

The lawyer stated to IGN, "Mr. Mehaffey registered the stellarblade.com domain in 2006 and has used the STELLARBLADE name for his business for nearly 15 years. We believe in fair competition, but when larger companies disregard the established rights of smaller businesses, it's our responsibility to stand up and protect our brand." They further argue that Sony and Shift Up's actions have created a digital monopoly, pushing Mehaffey's business into obscurity.

It's important to note that trademark rights can have retroactive application, extending beyond the official registration date. The outcome of this legal battle remains to be seen.