Demi Lovato headlines PlanetPlay's Make Green Tuesday Moves initiative, bringing star power to mobile gaming for environmental support. This isn't just a fleeting endorsement; Lovato will appear in several popular mobile games.
Lovato's involvement extends beyond simple advertising. She'll feature in titles like Subway Surfers, Peridot, Avakin Life, and Top Drives, offering players Lovato-themed avatars. All proceeds from these in-game items will directly benefit environmental projects.
PlanetPlay's Make Green Tuesday Moves (MGTM) initiative stands out due to its scope and sustained impact. Unlike many celebrity-driven campaigns, MGTM's broad reach across numerous games suggests a significant potential for environmental contributions. This collaboration benefits not only environmental causes but also Lovato's fans and the participating game developers.
For Lovato fans, this offers a compelling reason to explore these popular mobile games. It's a win-win-win scenario: positive environmental impact, fan engagement, and increased game visibility.
Looking for more top mobile games? Check out our list of the best mobile games of 2024 (so far)!