Marvel has denied using AI to create posters for The Fantastic Four: First Steps after a four-fingered man in one image sparked fan speculation. The marketing campaign launched this week with a trailer teaser and several social media posters. One poster, however, drew considerable attention due to a man seemingly missing a finger while holding a large Fantastic Four flag. (See image below).
Further fueling the debate, fans pointed out duplicated faces, inconsistent gaze directions, and oddly proportioned limbs, all suggesting the use of generative AI. However, a Disney/Marvel spokesperson refuted these claims, stating that AI was not involved.
The four-fingered man remains a mystery. While some suggest the finger is hidden behind the flagpole, this seems unlikely given the perspective. Others attribute the error to simple Photoshop mistakes, highlighting potential flaws in the editing process rather than AI use.
The Fantastic Four: First Steps - Trailer 1 Stills
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Disney/Marvel’s lack of direct comment on the four-fingered anomaly leaves room for speculation. Possible explanations include a post-production error where a finger was removed without adjusting the hand, or the repetition of faces resulting from common background actor copy/paste techniques rather than AI.
Regardless, the controversy surrounding The Fantastic Four: First Steps and the poster’s potential AI involvement will undoubtedly increase scrutiny of future promotional materials. While we await further clarification, we have extensive coverage on The Fantastic Four: First Steps, including features on Galactus and Doctor Doom.
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