- Match three identical Sanrio items to clear each level
- Featuring a delightful cast of Hello Kitty and Friends characters
- Available now for pre-registration
If you adore Sanrio as much as I do, but also share my limited budget for physical merchandise, Applibot Inc. has the perfect solution. The aptly named Hello Kitty Merch Match lets you collect virtual Sanrio items, because who can resist that Gudetama pouch—even if real life already has too many pouches and not enough cash to fill them?
In Hello Kitty Merch Match, you can collect over a thousand types of Sanrio merchandise showcasing beloved Hello Kitty and Friends characters. Clear the cluttered board by matching trios of items, from My Melody mugs to Cinnamoroll calculators.
What I find particularly charming is the irresistibly cute visual design. With everything wrapped in Sanrio’s signature style, it’s easy to see why this game is so appealing, especially for mobile play.

And when it comes to Sanrio characters, even some of the less mainstream faces join the fun. Beyond the usual lineup—Pompompurin, Kuromi, Hangyodon, and Bad Badtz-Maru—you’ll also spot favorites like Wish Me Mell and Kirimichan.
Honestly, any game that includes a slice of salmon is guaranteed to bring a smile to your face.
While you wait for the official release, why not explore some of the top match-3 games for Android to keep yourself entertained?
In the meantime, if you're excited to dive into the fun, you can pre-register for Hello Kitty Merch Match on the App Store and Google Play. It’s free to play and includes optional in-app purchases.
For more details, check out the official website or watch the embedded trailer above to see the game’s charming style and graphics in action.