When it comes to showcasing a new vehicle, car manufacturers have a plethora of promotional strategies at their disposal. From high-profile ad campaigns to celebrity endorsements, the options are vast. However, Hyundai has chosen a unique approach by teaming up once again with KartRider Rush+ to introduce their latest innovation to gamers worldwide.
Nexon's popular kart racing game, KartRider Rush+, is set to feature the Insteroid concept car as a new kart. This striking kart is designed by the Hyundai Motors Europe Design Center and is inspired by the INSTER, an electric SUV from Hyundai. The collaboration doesn't stop there; players can also get their hands on the new Glitched Hyundai Aura and an EV Charging Connector adorned in the vibrant GOGOGOrange color scheme.
To celebrate this exciting partnership, KartRider Rush+ is hosting an in-game event running until April 28th. By using a Boost Shard at least once during the event, players will be automatically entered into a draw to win 30 Lucky Star Jewels. These jewels can be exchanged for various items through the Starlight Treasure Hunt, adding an extra layer of excitement to the game.
The Insteroid isn't just a digital kart; it's also a real-world concept car, serving as an innovative promotional tool for Hyundai. While it may not hit the production lines anytime soon, its presence in KartRider Rush+ offers a fashionable and engaging way to showcase Hyundai's vision for future vehicles. Personally, I find it far more stylish than the Cybertruck featured in Fortnite.
If this collaboration doesn't pique your interest in KartRider Rush+, you can always explore other new mobile games. Check out our list of the top five new mobile games to try this week and discover what else has been launched over the past seven days.
