HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing even its launch day revenue in July 2024.
According to AppMagic, Zenless Zone Zero's cumulative mobile revenue has already exceeded $265 million. Update 1.4's success is attributed to the introduction of new characters like Hoshimi Miyabi and Asaba Harumasa, along with enhanced gameplay mechanics, new areas, and game modes, all stimulating increased player spending.
The free availability of Harumasa as a promotional character, coupled with the gacha banner featuring Hoshimi Miyabi, significantly contributed to the game's record-breaking revenue.
This update's impact on player engagement was remarkably sustained. Unlike typical post-update spending drops within a week, Zenless Zone Zero maintained over $1 million in daily revenue for more than 11 consecutive days, and even surpassed $500,000 per day after two weeks.
While undeniably successful, Zenless Zone Zero's revenue still trails behind HoYoverse's flagship titles, Genshin Impact and Honkai: Star Rail.
