Get ready, Genshin Impact fans! A thrilling collaboration with McDonald's is on the horizon. This exciting partnership is revealed through a series of playful and cryptic social media posts.
Genshin Impact x McDonald's: A Teyvat Treat
A Culinary Adventure
The collaboration was first hinted at through a series of intriguing tweets on X (formerly Twitter). McDonald's initiated the interaction, prompting fans to participate in a "guess the next quest" challenge. Genshin Impact responded with a playful meme featuring Paimon sporting a McDonald's hat, confirming the collaboration.
HoYoverse further fueled the anticipation with a cryptic post showcasing in-game items whose initials cleverly spelled out "McDonald's." The official McDonald's social media accounts then updated their profiles with Genshin-themed visuals, announcing a "new quest" launching September 17th.
This partnership has been brewing for quite some time. McDonald's even subtly hinted at a collaboration over a year ago, upon the release of Genshin Impact's Version 4.0.
Genshin Impact boasts a strong history of successful collaborations, ranging from video game partnerships (like Horizon: Zero Dawn) to real-world brands (such as Cadillac). Even KFC in China has previously collaborated, offering exclusive in-game items and merchandise.
This McDonald's collaboration promises significant global reach, unlike the KFC partnership which was limited to China. The updated McDonald's US Facebook page suggests a broader international rollout.
What exciting in-game items and promotions await us? We'll discover the full details on September 17th. Stay tuned!