Analyst Matthew Ball's controversial suggestion that a $100 price tag for AAA games could revitalize the industry sparked a debate among gamers. A recent survey gauged player willingness to pay this price for a standard edition of Grand Theft Auto 6. Surprisingly, over one-third of nearly 7,000 respondents indicated they would pay $100 for the base game, despite the industry trend towards more expensive, expanded editions.
Ball's assertion, which previously went viral, posited that Rockstar and Take-Two Interactive could set a precedent for other publishers by adopting this pricing model.
Rockstar recently announced updates for Grand Theft Auto V and Grand Theft Auto Online in 2025, bringing the PC version in line with the PS5 and Xbox Series X|S versions. While specifics remain undisclosed, the update likely extends beyond mere visual enhancements.
A potential expansion includes the rollout of the GTA+ subscription service to PC, currently exclusive to PlayStation 5 and Xbox Series X|S consoles. Additionally, PC players may soon gain access to features absent from their version of Grand Theft Auto Online, such as Hao's premium car modifications, allowing for extreme vehicle speed boosts. The arrival of this advanced turbo-tuning on PC appears highly probable.
