As the anticipation for more news on Grand Theft Auto 6 continues after the release of Trailer 1 in 2023, a former Rockstar developer has expressed his view on the strategy for future trailers. Obbe Vermeij, who served as a technical director at Rockstar until his departure following the release of Grand Theft Auto 4 in 2008, tweeted that he would not release any additional trailers for GTA 6 if the decision were his to make.
Rockstar released GTA 6 Trailer 1 to record-breaking viewership in December 2023, but since then, no further assets have been shared. The prolonged wait has sparked a frenzy of conspiracy theories among fans eager for more information, including analyzing details such as counting the holes in Lucia’s cell door net, bullet holes in the car from Trailer 1, and even vehicle registration plates. One particularly popular theory, the GTA 6 moon watch, accurately predicted the announcement date of Trailer 1, though it was debunked as a hint at the release date for Trailer 2.
The big question on everyone's mind is when *GTA 6 Trailer 2* will be released. Strauss Zelnick, CEO of Take-Two, hinted that fans might need to wait until closer to the game's projected release date in the fall of 2025 for another glimpse. However, Vermeij believes that withholding trailers could heighten the excitement and surprise upon the game's release, tweeting, "If it was my call I wouldn’t release any additional trailers. There is more than enough hype around VI and the element of surprise is going to make the release only bigger as an event."In response to a fan suggesting Rockstar might announce the GTA 6 release date without further trailers, Vermeij called it "a boss move." Despite naming the first trailer as "GTA 6 Trailer 1," which implies more trailers could follow, plans might shift as Rockstar focuses on ensuring a timely release rather than fueling more speculation.
Vermeij also shared insights into Rockstar's decision-making process, recalling how GTA 4 was delayed just three months before its intended release date in 2007. He suggested that a similar "decision day" might occur for GTA 6, potentially around Take-Two's August earnings report.
99 Details in the GTA 6 Trailer - Slideshow
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In an interview with Bloomberg in March, Zelnick addressed the secrecy surrounding GTA 6's release date, stating, "The anticipation for that title may be the greatest anticipation I’ve ever seen for an entertainment property. We want to maintain the anticipation and the excitement... We do have competitors who will describe their release schedule for years in advance. And we found that the better thing to do is to provide marketing materials relatively close to the release window in order to create that excitement on the one hand and balance the excitement with unmet anticipation."
Mike York, a former Rockstar animator who contributed to GTA 5 and Red Dead Redemption 2, shared on his YouTube channel that Rockstar might be intentionally fueling conspiracy theories and speculation by remaining silent about GTA 6 and the release of Trailer 2. He noted that this tactic increases the allure and mystery around the game, encouraging fans to engage and discuss it without any new information from Rockstar.
AnswerSee ResultsYork emphasized that Rockstar's silence is a deliberate marketing strategy to generate buzz and keep the community engaged. He believes that the company could easily announce the release date for Trailer 2 but chooses not to, fostering more theories and discussions.Zelnick's statements suggest that GTA 6 Trailer 2, if it is released, might not appear until closer to the game's release in fall 2025, assuming no delays occur. Until then, fans can look forward to more coverage from IGN, including insights from a former Rockstar developer on potential delays, Zelnick's thoughts on GTA Online's future, and expert opinions on the performance capabilities of the PS5 Pro for GTA 6.
