The Battle Cats: Immerse in the Sengoku Era in 12th Anniversary Campaign

The Battle Cats, a mobile tower defense game featuring a quirky cast of ninja cats, fish cats, and even a "Gross Cat," is celebrating its 12th anniversary! This enduring success is marked by a new Sengoku-era ad campaign, a blend of historical art and the game's signature humor.

Developer Ponos' latest commercials transport players to the Sengoku period, showcasing tactical gameplay alongside whimsical cat food cans. The "Way of the Cat" campaign, a collaboration with R/GA, offers a cinematic experience that's both engaging and surprisingly persuasive. I found myself unexpectedly drawn to the call to "be the cat, become the cat."

“Celebrating 12 years of The Battle Cats, we aim to highlight the game's strategic depth and challenge preconceived notions," explains Ponos' COO and Managing Director, Seiichiro Sano. "Our partnership with R/GA honors our history while introducing new players to the exciting world of tactical cat combat.”

Need help optimizing your feline forces? Check out our Battle Cats tier list for strategic guidance.

Ready to join the fun? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Stay updated on the latest news via the official Facebook page or website.